Tangled marks an interesting point in Disney’s evolution. For a decade, Pixar had produced more creative and more artistic films. It had produced more memorable characters and more impactful stories. With that company’s acquisition in 2006, Disney also bought the brains behind Pixar’s magic in John Lasseter.
With Lasseter in charge of all creative for both companies, though, the vision behind each set of films began to meld and slowly become indistinguishable from one another.
Tangled marks a clear beginning of that process. It is the first film that Lasseter oversaw from start to finish. The film was announced a year after Lasseter took hold of the reins and Pixar became part of the Disney family of companies.
With a budget of $250-million, Disney bet big on Tangled being a huge success. Given the box office gold that had come with Lasseter’s previous projects, it was more than likely a safe bet. But it was still $100-million more than anything Disney had spent on a film in the past decade.